Puma
Palmeiras 2023 Home Kit
My role:
Art Director / Graphic Designer
@ BETC Havas
Palmeiras is the most successful soccer team in the Americas today.
In the 60s and 70s, the club’s inspiring style earned the lineups the titles of the First and Second Academies.
Now, with even greater success, club legend Ademir da Guia has called this era the rise of the Third Academy.
To launch the 2023 Home Kit, we created a campaign that celebrates this legacy with the line: “One Academy inspires the next. Welcome to the Third Academy.”
The visual identity combines the design styles of the 60s and 70s with a modern touch.